Branding
We’ve named dozens of brands, developed their logos, fitted out stores, and set them up with long-term marketing strategies.
A good example is Mr. Burger. We created the Mr. Burger brand for two friends in 2012 in one weekend. Mr Burger are now #15 on BRW's Fast Starters list, employ 180 people, have 14 trucks and 5 stores, and are represented in three states. We still work with them every day.
MR BURGER
GOOD HEAVENS
We named our favourite rooftop in Melbourne, then worked with super-designer, Jay Chapman, to deliver the branding.
SHADOW ELECTRIC - 2015
Shadow Electric has always been a good friend of The Books. And each year we give their cinema collateral / season program a new look. The above was heavily inspired by lead-light windows, as the Shadow Electric was situated inside a convent!
SHADOW ELECTRIC - 2016
For this season, Shadow Electric wanted an intricate and eye-catching poster that helped summarise their cinema experience in one big eyeful. We worked with an insanely talented illustrator to bring their vision to life in a colourful and quirky way. Robbie's Mum really liked this one.